Becoming a digital first company doesn’t start with an IT department or a sales and marketing team. It begins with a commitment to customer experience (CX) above all else, and recognition of the fact that today’s world is increasingly digital. To create great customer experiences means being available to consumers in the spaces they inhabit, and making it easy for them to get what they want and need through the channels of their preference. This means that “Digital First” starts and ends with focus on your customer.
from Default HubSpot Blog https://www.bristolstrategy.com/blog/digital-first-is-all-about-the-customer
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