Content marketing is one of the most talked about marketing and promotional strategies today -- and one of the most misunderstood. So, let’s start by clearing this up.
Content marketing is all about creating valuable free content of interest to a target audience and then distributing and promoting that content to attract and engage that audience through various online channels, including websites, social media, and email.
The goal of content marketing is to develop new business from that target audience by providing valuable information that is useful to them. Done correctly, content marketing enables a business to establish a relationship with prospects that, over time, encourages them to become customers or clients, nurtured by more increasingly-focused content custom-tailored to each stage of the buyer’s journey.
from Default HubSpot Blog https://www.bristolstrategy.com/blog/what-you-need-to-know-about-content-marketing
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