There's an age-old principle in the business world known as the law of supply and demand. In basic terms, a company has a product or service (the supply) that consumers need (the demand).
That principle has remained a constant throughout human history, and is still relevant in our Digital Age of online marketing. Of course, marketers are always looking for ways to increase consumer demand for their organization's product. While professionals may use several tactics to accomplish this objective (an email blast, a banner ad, a special promotion, etc.), there must be an overarching strategy in place for their efforts to achieve best results.
from Default HubSpot Blog https://www.bristolstrategy.com/blog/how-to-create-a-demand-generation-strategy
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